Dispatches
Distributor Refuses to Carry "Moment of Truth in Iraq" on Military Bases
Distributor Refuses to Carry "Moment of Truth in Iraq" on Military Bases
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Folks are asking why "Moment of Truth in Iraq" is not being carried on most military bases within the United States.
Here's why:
My publisher and literary agent have been working with the private companies who handle book distribution on military bases in order to get "Moment of Truth in Iraq" on their shelves. The process is arduous, to put it mildly.
My publisher and literary agent have been working with the private companies who handle book distribution on military bases in order to get "Moment of Truth in Iraq" on their shelves. The process is arduous, to put it mildly.
They have succeeded in getting the book into overseas bases. But as the publisher and my agent are slowly working their way through US distributors who cover different geographic regions, they have been told "no" by the largest distributor, the Anderson News Company.
A letter from Anderson News:
Thank you for submitting Moment of Truth in Iraq to Anderson News for review. We have reviewed this book and do not consider it appropriate for our company to handle at this time, as it does not fit our current distribution needs and capabilities.
Thank you for considering us to distribute your book.
Sincerely,
Book Purchasing
Anderson News Company
Thank you for considering us to distribute your book.
Sincerely,
Book Purchasing
Anderson News Company
Stunning response. Over the past weeks, as my literary agent spoke to Anderson while they reviewed the book, Anderson told him that the desires of the base exchange customers would have no influence and play no role in their decision making process. Anderson also stated that even appeals from high ranking military officers could not persuade Anderson to carry a title. Apparently, in Anderson's mind, they outrank the Joint Chiefs of Staff when it comes to doing business on military bases.
Anderson News Company has almost a complete monopoly over the books carried on Army, Navy and Air Force book shelves in the following US states:
ALABAMA, ARIZONA, ARKANSAS, COLORADO, FLORIDA, GEORGIA, HAWAII, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MISSISSIPPI, MISSOURI, N CAROLINA, NEBRASKA, NEVADA, NEW MEXICO, OHIO, OKLAHOMA, OREGON, S CAROLINA, TENNESSEE, TEXAS, UTAH, VIRGINIA, W VIRGINIA, WASHINGTON
The two military agencies, AAFES and NEXCOM, handle book distribution on base exchanges and work directly with private distributors such as Anderson News. AAFES and NEXCOM allow companies such as Anderson News to choose the books they will sell.
The best way to encourage Anderson to do the right thing is to contact the AAFES and NEXCOM, and encourage them to pay attention to what Anderson is not doing. My publisher and agent have tried without success.
If this is important to you, please call and request that base exchanges carry the book. Please be polite. You may also contact Anderson directly.
AAFES (Army & Air Force Exchange Service) handles Army and Air Force bases and the phone number for their book buying section is (214) 312-2741.
NEXCOM (Navy Exchange Service Command) handles Navy bases and the phone number for their book buying section is (757) 631-3465 .
Anderson News Company may be reached at (865) 588-0254. That is a general number and you will need to go to the operator and ask for the book buyers for military bases.
Please look at or print this handout: it contains all necessary information about "Moment of Truth in Iraq." The ISBN No. is 978-0-9800763-2-5.
While we struggle to get the book on exchange shelves, signed copies are still available and Barnes & Noble and Amazon are fully stocked. It also goes on front tables in Barnes & Noble stores across the country today. Hopefully, if we sell in Barnes & Noble stores, other book sellers will realize this is an important book they need to carry.
As always, I humbly thank you for your help and your efforts. You continue to make my sacrifices worthwhile.
Michael
Reader support is crucial to this mission. Weekly or monthly recurring ‘subscription’ based support is the best, though all are greatly appreciated. Recurring and one-time donations are available through PayPal or Authorize.net.
To send a check or money order:
Michael Yon
P O Box 5553
Winter Haven, FL 33880-5553
I will continue to do my part in telling the stories that are not being told. Readers must also do their part by keeping the cash flowing. Cash is essential .
Thank you!
Michael









Comments
I don't know if this will help or not but you may want to contact:
BYRRD ENTERPRISES
1302 Lafayette Drive
Alexandria, VA 22308
(800) 628-0901
byrrdbooks
I know they distribute the five or so Military SMARTbooks from TheLightningPre ss through AAFES outlets.
Love your website and your reporting.
Wally B
Your book is inspiring, I read it cover to cover and then gave it to my sons to read. It is working its way through the family and I can only say that you have a done a service in writing it. Please continue your great work and don't pull any punches, the balance of the book is what makes it so important. Too often critics forget that in war the other side gets to take action as well and it is the constant evolution of process and tactics that make our military so powerful - it is the people not the technology.
So, lets get some pressure going on Anderson, maybe we need a Bill O'Reilly-like boycott or national press movement. Anybody got some connections?
Mark S
http://www.andersonnews.com/anderson/aboutframeset4.jsp
is the link for Anderson News' procurement department.
This is an important book that our military members need to see is being written about their work.
Thank you for all you do, Michael. I've been a supporter/contributor since the beginning because what you do is SO IMPORTANT.
Good work letting us know what they are up to.
"Anderson told him that the desires of the base exchange customers would have no influence and play no role in their decision making process." - well, as any BX customer would tell you, since when is THAT news!
We need more people like you!!
I don't know if it will help but I've sent an email to the AAFES Vice Commander who is a personnel friend. If anyone can knock some heads at Anderson, he can. And FYI - AAFES is not "run" by civilians. It's commander by active duty GO's who aren't on the road to retirement. It's their job to make sure we get what we need in the BX/PX's.
I've already purchased a signed copy, read it and its already on its way to my son Phil (173rd Airborne) stationed in Afghanistan.
I know he'll hand it around...
Everyone should try to do the same...
Steve
A stunning statement. If their business isn't selling books to exchange customers, exactly what business are they in?
With that conjecture in mind it might be interesting to take a survey of the type of literature on the shelves at those bases and what seems to sell. That would help provide some background on the distributor's decision. Maybe they simply figure the market for the book would be small.
Before complaining too loudly I'd like data to back up any complaints that might impute bias rather than pure commercial interests as being behind the distributor's action. It's not obvious from the data presented, as disturbing as that data might be.
{^_^}
God bless you Michael.
Big John
You and your book are just amazing. I have been spellbound reading it and having ah-HA moments throughout. You make the entire course of this war make sense now. Thank you for getting the truth out there, and I pray that those who are able will ensure a wide and vast distribution of your book and those books to follow so enlighten Americans and others around the world. What al Queda has done to Iraq is heartbreaking. What the very few in the military with questionable honor have done is also heartbreaking. However, knowing we have the leadership of honorable, incredible men like General Petraeus gives me such hope and encouragement for the future of that country and ours. Please know you and all those you write about are in my prayers and the prayers of those on my small church email prayer chain. May God bless you with good health, continued inspiration, love in you and around you, and a hedge surrounding you to keep you safe. In Jesus's name. Amen.
Be safe. Duty, honor, Country. God Bless America!
I always read the customer reviews on any book because they are better than the publisher's
reviews. The site also lists Mr. Yon's latest book, as well as several others of possible
interest to me. I enjoy purchasing books periodically from them because of the free shipping.
Whenever a company makes purchasing difficult for me, I like to find other companies that make
it easy and fun.
You can also start a Wish List. Relatives and others can look up your list by just typing in your
email address. There it is, with several books of all prices on it! Amazon does a good job of wrapping and sending the gift to you. My daughter recently sent me a gift from this list.
DONT CONTINUE TO MESS WITH PEOPLE WHO DONT KNOW THE MEANING OF CUSTOMER SERVICE!!!!
By the way is your book available in paperback? You could get it submitted to be included in the "Library Program/Moral Support Program". It's a Gov program and the buyer for the program hand selects dozens of titles every month and includes them in boxes that go to deployed troops. His orders are usually for between 200-900 copies or more and he's a really nice, down to earth guy, he's based out of Alexandria, VA. I'll have to find his address for you.
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