Michael's Dispatches

Advertisement and the Virtue of Audacity

I think back to another time in my life, a school election in which advertisement and audacity were crucial.  I’ve written about this election, and my close friend Richard White, in my first book, Danger Close:

After all these years, Richard and I remain very close friends, and we still laugh about Bill Gurley and a long list of other escapades that we pulled off, often through sheer audacity.

Robert Fulghum once wrote: “All I really need to know I learned in Kindergarten”

In that light, William A. Gurley taught me in high school everything I need to know about a Presidential election.  The lessons of advertisement and repetition were the most obvious.  But the most crucial lesson was in the virtue of audacity.

Danger Close


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